Social Media is an excellent source for new customers.
Want to increase your instagram followers? If you Use correctly, Instagram can be a targeted, visual advertising channel for your brand and products. A recent study discovered that Instagram provides brands with 25% more engagement over other social platforms. Instagram is a prime channel to build your brand for your ecommerce business. Like any social network out there, there are right ways to use it, wrong ways to use it, and clever ways to use it.
Use The Right Hashtags
The goal on Instagram is to engage your current audience while also growing your following. Posting new, interesting and engaging photos will satisfy the first requirement, but to begin growing you’ll find hashtagging your photos to be extremely important. Hashtagging your photos makes it easy for people to find your photos that are searching for those specific terms.
So which hashtags should you use?
Just like with Twitter and other social sites, users on Instagram use certain hashtags over others. If you use the right hashtags within your photos, you’re much more likely to reach new users and be discovered. Keep in mind that Instagram allows for a maximum of 30 hashtags per post. Also, the popular words will change over time, so make sure you revisit your hashtag keywords every few months to make sure you’re using the best possible terms. Do the keyword research to see which are the most popular Instagram hashtags around your product categories. Come up with 15-20 popular hashtags for each category of products you sell, as well as a base of 5-10 popular tags that describe your brand and product.
Instagram now has over 300 million monthly users which is more than Twitter!, many businesses are finding ways to interact with the Instagram community and are gaining invested customers who keep coming back for more. But it’s the people using Instagram, not just the numbers.
Instagrammers are shoppers. A 2015 Instagram study shows that 70% of users report having already looked up a brand. Also, 62% of users follow a brand just because they like it! Posting the right Instagram images, will have consumers soaking up your marketing message without any hard sales pitches from you, this will be appealing to customers without actually selling to them. Shoppers are turning to social media for references. So Instagram helps convert passive shoppers into confident customers.
If you’re new to the Instagram world, don’t worry we can help. Everything you need to know to build your followers and brand on Instagram is covered here. Getting 100% organic followers to your account through an experienced team of Social Media experts. People will only follow you if they are interested in your account, providing new followers, more comments, interaction, and more post likes.